In what I know about godaddy.com they are one of the best resorces for domain names. They are no longer exclusivly a .com location, godaddy is also a .co along with international sites .ca (Canada) .uk (Great Brittain) and so on. Godaddy has become a household name so I felt .com could be dropped from their logo.
I know the company associates themselves with not only their logotype but also that goofy guy and I couldn’t get rid of him. He is such a promonate element in their marketing that it would be too ratical to drop the image. I just aged him a little and made him into a more humanoid figure. I transformed the monkey man into a character somewhat resembling ESPN’s PTI co-host Tony Kornheiser.
Godaddy’s advertising stratigy is to be a fun lively company which airs racey and silly ads. Their spots run during sporting events and other male-centric television events. By making the character vaguely recognizable to the 18-40 male demographic Godaddy is using their logomark in their branding. The new logo is recognizeable and fun but is still more grown up.
Godaddy provides a real important service, and you don’t want someone strung out on crack selling you your domain.. I dropped yellow from their logo all together. I have looked pretty heavily at their branding and their main colors are neon green, green, black and accented by orange. The addition of yellow just muddies up their branding. The simplier color pallet makes it more recognizable.
I changed the lettering to a nascar type of font with the italics to associate their logo with their number one marketing asset Danica Pattrick.
With this new logo and logotype Godaddy has matured into their role as the most important and recognizable web domain company. This new logo refines their branding without growing up too much.
The number logo is the lazy way out in the world of branding. This logo strategy is usually employed by the players who just put up numbers but are not necessarily the most important cultural leader on his team. The number logo is short hand for this guy can play but don’t fallow him on twitter or else you are going to be hearing about their “great workouts” and “wonderful teammates”.
Tom Brady, Chris Paul, Ryan Kessler are sterling examples of this logo. I feel like Eddy Murray could have employed this branding strategy if players were branding in the 70’s. 3,000 hits and 500 homeruns and I don’t think he was ever the most beloved player on any team he played on. Chris Sale is a big, hard throwing, Cy Young candidate and it’s time for a logo.
The clock is a 1960’s style Mickey Mouse clock. The hands on the clock are Mickey’s arms. I used the arms to point at my words, making a connection between my image and my words. The words I associate most with this clock are related to Americana. In the process of thinking of American icons I thought of the reason why I was associating this clock with that theme. I had to step back from the object itself and examine the idea behind it. This clock is literally one of hundreds of different Disney clocks. Each clock uses the characters arms as the hands. The Disney clock is a cultural staple. Most people can remember a Disney clock from their past. These clocks are designed in a whimsical manner, which lends themselves to its target audience. Children are the predominate consumer of all Disney merchandise. I personally have always had some reservations about the idea of marketing a product to children. To me the concept of marketing to kids reminds me of Nazi Germany. I know the reference is a bit extreme, but the Nazis indoctrinated their kids to hate the Jews, and all Disney is doing is telling kids to love their anthropomorphized mice and ducks. I played with this concept for my words, whether Disney was doing effective branding or if they were indoctrinating our youth with the love of their products. Brand and Brainwash flow very nicely and I think those two words sum up my stance on my object.
My T-shirt is a navy blue V-neck with red-orange lettering and illustration. I choose the quality blue V-neck because I wanted my T-shirt to look like a quality retro shirt. The shirt should convey the same feeling as the object. The lettering I picked is red-orange, because I wanted a color that would stand out. The font I chose for my letters is a condensed sans serif. Since brainwash is such a long word and brand is a relatively short word I chose this font to balance the piece. This project was difficult for me. Once I had a clear vision of how I wanted it to look it became one of my favorite projects.