GOODsonDESIGNS

GoDaddy

This redesign was pretty radical. I couldn’t keep all that many elements and still be happy with my design. This was not a design that could just be slightly tweeked

In what I know about godaddy.com they are one of the best resorces for domain names. They are no longer exclusivly a .com location, godaddy is also a .co along with international sites .ca (Canada) .uk (Great Brittain) and so on. Godaddy has become a household name so I felt .com could be dropped from their logo.

I know the company associates themselves with not only their logotype but also that goofy guy and I couldn’t get rid of him. He is such a promonate element in their marketing that it would be too ratical to drop the image. I just aged him a little and made him into a more humanoid figure. I transformed the monkey man into a character somewhat resembling ESPN’s PTI co-host Tony Kornheiser.

Godaddy’s advertising stratigy is to be a fun lively company which airs racey and silly ads. Their spots run during sporting events and other male-centric television events. By making the character vaguely recognizable to the 18-40 male demographic Godaddy is using their logomark in their branding. The new logo is recognizeable and fun but is still more grown up.

Godaddy provides a real important service, and you don’t want someone strung out on crack selling you your domain.. I dropped yellow from their logo all together. I have looked pretty heavily at their branding and their main colors are neon green, green, black and accented by orange. The addition of yellow just muddies up their branding. The simplier color pallet makes it more recognizable.

I changed the lettering to a nascar type of font with the italics to associate their logo with their number one marketing asset Danica Pattrick.

With this new logo and logotype Godaddy has matured into their role as the most important and recognizable web domain company. This new logo refines their branding without growing up too much.

Instagram

I started using instagram the other day and it’s pretty fun. I live in a pretty cool place and I’ll want pictures of this place later and I mind as well put them on the Internet. Chickens, the dog, scenery and some art from time to time.

Fernando Rodney

Who would have thunk it? Fernando Rodney really is good, and that little bow and arrow thing pretty cool. Good on him, he seems like a nice enough guy. I’m glad he finally put it together for a full year.

COB Speicher

When stationed at COB Spiecher in 2007 my commander and first sergeant gave me some time off from work by making me the company artist. I made several murals, I painted the command center and the different platoon offices. I designed the company coin, and deployment t-shirt. This sign is for the company command center, it has the  company seal, which is the First Armored Division Dorito chip with the Military Police Harpers Ferry pistols crossed in the back. The sign also has the names of the commander and first sergeant.

This mural is my favorite piece from this period in Iraq. At the time I painted this I had little art education and I didn’t know what cubism was or what style this was painted in. At that time, I was a medic with a chance to paint for a couple weeks to break up the monotony of the deployment. It was a cool thing that my commander and first sergeant did letting me paint. I can’t believe they pulled one of their few medics off the road to do what? paint? I am going to be forever indebted to them for that. They said paint something on this wall, and I said ok, and I literally just started drawing on the wall. I didn’t necessarily put all that much thought into what anyone was going to think, frankly I didn’t really care, I was telling the story behind my life at the time.

At this time we felt like we were walking around all day like a drone just giving out candy to faceless little iraqi kids. The children would cry out “mista mista”, they were funny little guys. The kids would kick us their soccer balls, and chase after our trucks begging for candy. There were so many that thru all kinda just started to blend together. This painting is just kind of expressing the general feeling and tempo of the day to day. There also is the obvious color palet and the giant silly sun in the foreground, I just wanted to goof around. I wanted to make everyone a little mad with the style. It is not good art if people can predict what you are doing. I was known for drawing realistically and by painting a bunch of blocks it irritated all of the right people.

This other picture is obviously the next section of the wall, this section was between the CPT and the 1SG’s offices, it was one of the more uncomfortable places to work, especially when you don’t really dig confrontations with authority. They let me paint, but they could also make me get them coffee and to-go boxes from the chow hall. This section of mural is more representative of what the drawings and paintings looked like over the rest of the company. This more of a graphic style and was more of what they were expecting. This image is of the soldier and his battle buddy going around a corner with all the high tech gear, the high speed sunglasses all set in a realistic space.

I really enjoyed the experience of painting these paintings, and it was a break from myself.

Gestural Nude

This piece from Representational Drawing shows my ability mix loose gestural lines with accurate proportions. This drawing is in my portfolio to show my ability to compose a balanced drawing. In Graphic Design it is important to be confident in your mark making and this piece shows that I am.

Weird Beard

Hey check it, Brian Wilson has a beard, and therefor so shall his logo. Those masterminds down in Oklahoma City should fire up that marketing machine and thief that logo while it’s still basketball season and captain shoe-polish face is on the DL. Now is the time to run with the logo, because sooner than later there will be a fella with a beard and Mohawk in every sport; that is, if there isn’t already. It really is a pretty cool look, to tell the truth I sport personally the ol’ 3 inch long beard, and classic Native American / WWII Airborne Infantry look).

I know this isn’t the first time this style has been utilized to market other players. Last year MLB had one of the cooler ad campaigns, replicating other famous hairstyles for other teams. The Brewers had John Axford, Ichiro was the Seattle representative and so on and so forth. They even took some classics out of the closet, they dusted off Rollie Fingers fancy stache, and Goose Gossage’s what ever that was. The fact that it had already been done didn’t stop me. It’s a pretty darn good idea, and good ideas get to keep on, until we are sick of them, and I’m not sick of it, it’s a cool style.

Harden looks like he’s waiting for Guinness to come so they can count the bee’s on his chin. I feel like since he won 6th man of the year, and is about to win the NBA championship he probably doesn’t need the money from those nice people at Guinness. That is if you even get money for it, I’m not exactly sure how those records work. Either way, I digress James Harden is a big enough star to have a logo and if he isn’t whatever, he’s interesting, and interesting is the key.

I’m figuring with Lebron showing his teeth all play-offs, I’m sure he wants us to see that silly 16 on his teeth. I don’t get it, I mean I know it’s because you need 16 wins to win the championship, but hey big guy we all know you really really really want to win a championship, and we get it, you don’t need to do stuff like that. You’ll eventually win one, and if you don’t it’s just a statistical anomalies, but putting roman numerals on your mouthgaurd looks kinda dumb. But I guess anything that takes the conversation off that ridicules thick headband. Which some how caught on as a style in the NBA , I saw Melo wearing one the other day, it’s kinda odd.

This style of logo could work for Lebron but it’s tailor-made for Polamalu. There isn’t really all that much to say about it. He really is a one of a kind, he’s a 210lb. killing machine with that weird haircut that Diana Ross wore after she quit making hits and started cashing in on them. Cheers for having the cahonas to wear such a silly hair do.