The number logo is the lazy way out in the world of branding. This logo strategy is usually employed by the players who just put up numbers but are not necessarily the most important cultural leader on his team. The number logo is short hand for this guy can play but don’t fallow him on twitter or else you are going to be hearing about their “great workouts” and “wonderful teammates”.
Tom Brady, Chris Paul, Ryan Kessler are sterling examples of this logo. I feel like Eddy Murray could have employed this branding strategy if players were branding in the 70’s. 3,000 hits and 500 homeruns and I don’t think he was ever the most beloved player on any team he played on. Chris Sale is a big, hard throwing, Cy Young candidate and it’s time for a logo.