Baron VonGoodness is my little alter ego. Baron comments on different logos and branding in sports, he specializes in players individual logos. I like the idea of players cultivating their own personal brand. It really is a necessity in professional sports. It seems like a really narcissistic thing to do. I love it. It is an unavoidable part of modern sports. Lebron is the best at it, he wears t-shirts with his face and logo on it and doesn’t even bat an eye. Branding is the most interesting new trend in the field of sports design.