The Number Logo

The number logo is the lazy way out in the world of branding. This logo strategy is usually employed by the players who just put up numbers but are not necessarily the most important cultural leader on his team. The number logo is short hand for this guy can play but don’t fallow him on twitter or else you are going to be hearing about their “great workouts” and “wonderful teammates”.

Chris Paul

Tom Brady

Ryan Kesler

Tom Brady, Chris Paul, Ryan Kessler are sterling examples of this logo. I feel like Eddy Murray could have employed this branding strategy if players were branding in the 70’s. 3,000 hits and 500 homeruns and I don’t think he was ever the most beloved player on any team he played on. Chris Sale is a big, hard throwing, Cy Young candidate and it’s time for a logo.

Chris Sale

Eddy Murray



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T-shirt project

The clock is a 1960’s style Mickey Mouse clock. The hands on the clock are Mickey’s arms. I used the arms to point at my words, making a connection between my image and my words. The words I associate most with this clock are related to Americana. In the process of thinking of American icons I thought of the reason why I was associating this clock with that theme. I had to step back from the object itself and examine the idea behind it. This clock is literally one of hundreds of different Disney clocks. Each clock uses the characters arms as the hands. The Disney clock is a cultural staple. Most people can remember a Disney clock from their past. These clocks are designed in a whimsical manner, which lends themselves to its target audience. Children are the predominate consumer of all Disney merchandise. I personally have always had some reservations about the idea of marketing a product to children. To me the concept of marketing to kids reminds me of Nazi Germany. I know the reference is a bit extreme, but the Nazis indoctrinated their kids to hate the Jews, and all Disney is doing is telling kids to love their anthropomorphized mice and ducks. I played with this concept for my words, whether Disney was doing effective branding or if they were indoctrinating our youth with the love of their products. Brand  and Brainwash  flow very nicely and I think those two words sum up my stance on my object.

My T-shirt is a navy blue V-neck with red-orange lettering and illustration. I choose the quality blue V-neck because I wanted my T-shirt to look like a quality retro shirt. The shirt should convey the same feeling as the object. The lettering I picked is red-orange, because I wanted a color that would stand out. The font I chose for my letters is a condensed sans serif. Since brainwash is such a long word and brand is a relatively short word I chose this font to balance the piece. This project was difficult for me. Once I had a clear vision of how I wanted it to look it became one of my favorite projects.

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COB Speicher

When stationed at COB Spiecher in 2007 my commander and first sergeant gave me some time off from work by making me the company artist. I made several murals, I painted the command center and the different platoon offices. I designed the company coin, and deployment t-shirt. This sign is for the company command center, it has the  company seal, which is the First Armored Division Dorito chip with the Military Police Harpers Ferry pistols crossed in the back. The sign also has the names of the commander and first sergeant.

This mural is my favorite piece from this period in Iraq. At the time I painted this I had little art education and I didn’t know what cubism was or what style this was painted in. At that time, I was a medic with a chance to paint for a couple weeks to break up the monotony of the deployment. It was a cool thing that my commander and first sergeant did letting me paint. I can’t believe they pulled one of their few medics off the road to do what? paint? I am going to be forever indebted to them for that. They said paint something on this wall, and I said ok, and I literally just started drawing on the wall. I didn’t necessarily put all that much thought into what anyone was going to think, frankly I didn’t really care, I was telling the story behind my life at the time.

At this time we felt like we were walking around all day like a drone just giving out candy to faceless little iraqi kids. The children would cry out “mista mista”, they were funny little guys. The kids would kick us their soccer balls, and chase after our trucks begging for candy. There were so many that thru all kinda just started to blend together. This painting is just kind of expressing the general feeling and tempo of the day to day. There also is the obvious color palet and the giant silly sun in the foreground, I just wanted to goof around. I wanted to make everyone a little mad with the style. It is not good art if people can predict what you are doing. I was known for drawing realistically and by painting a bunch of blocks it irritated all of the right people.

This other picture is obviously the next section of the wall, this section was between the CPT and the 1SG’s offices, it was one of the more uncomfortable places to work, especially when you don’t really dig confrontations with authority. They let me paint, but they could also make me get them coffee and to-go boxes from the chow hall. This section of mural is more representative of what the drawings and paintings looked like over the rest of the company. This more of a graphic style and was more of what they were expecting. This image is of the soldier and his battle buddy going around a corner with all the high tech gear, the high speed sunglasses all set in a realistic space.

I really enjoyed the experience of painting these paintings, and it was a break from myself.

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Typography Anatomy Flash Cards

 I was more interested in making functional cards with easily understood definitions than a highly designed piece of art. Using the cards for a quiz changed my outlook, my flashcards have a utilitarian function. My design for the definition side of the card was to have a large headline, and the definition in a smaller font.

This layout has the name of the word, and the definition, right justified, lined as far to the top right, and bottom right as possible. This creates a large white space, and I placed a 7% shadow of my letter in that space. I justified it to the left margin and centered the letter vertically between the headline and the definition. My copy on each card is roughly the same and my definitions all have the same structure. I start each definition with either A, The, or another two to three letter word. I cut the definition length by eliminating phrases like in typography  or repeating the name of the character like the aperture is  and so on. This gave my definitions a stable format that was easy to read from card to card, and therefore easy to memorize. I have some cognitive disabilities, and due to these limitations, it is difficult for me to memorize long strings of words. The more simple and concise the definitions are the easier it is for me to use them. The formatting was as much about function as it was about style.

The letters I use to group my cards are Q, J, K, A, D, fl, and G. I categorized my flashcards so I could break the studying down to smaller 4 or 6 card groups. Since I had this idea of having these seven letters I put all seven letters on each card as an additional style element. On the illustration, I made my letter simple. I used a basic serif font, and pointed at the desired area of the letter with a 30% grey carrot. Both the front and back of my flashcards are utilitarian in design. I made sure that my cards were as functional as possible. I got an A on the test the cards were used for. That shows the effectiveness of the flashcards.


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Gestural Nude

This piece from Representational Drawing shows my ability mix loose gestural lines with accurate proportions. This drawing is in my portfolio to show my ability to compose a balanced drawing. In Graphic Design it is important to be confident in your mark making and this piece shows that I am.


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Album Cover Project

I interjected an American feel. I did this by the use of patriotic colors and a western woodcut motif.

The restrictions alowed for the use of a pattern, I used the pattern less as a design element but rather more of a texture. I allowed the copy be the major design element on the page.

The album itself instead of lableing each side one andside two, I use the title of the record To America with Love.


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Expressive Type

Expressive TypographyT
he definition of my word Narcissistic is “undue fascination with oneself”. I chose the word because I liked the multiple s’s, c’s, and i’s. I looked for the individual letters to see what manipulation was possible. I got very lucky with the fact that narcissistic has a double s in the middle of the word. I focused on this aspect. The two s’s in the word give me a chance to manipulate the word by flipping one of the two to create a perfect heart. I used several different fonts. I decided on a serif. When I mocked up my word with a sans serif the heart looked to much like the heart, you could no longer see the word. The word lost its subtlety. By using a serif it made the heart fade into the word. I also used a serif because I felt that a narcissistic word would choose to have serifs.

I approached this assignment with the idea that the word was able to choose how it was formatted. Since narcissistic is sort of an obnoxious word, it would choose be formatted overly large. I put my word in the middle of the page and made it as large as possible. I made my word go all the way across the page. I also made my word a bit higher than center, to emphasize the self importance of the word. This aspect of the word was the easiest aspect of creating the feel of the word. The word narcissistic was a perfect word for me; it gave me a chance to do something as outrageous and obnoxious as possible.

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Jordan after Jordan

The most recognizable brand is that of one Michael Jordan. What happens when the kids no longer know who Jordan is? No matter what the media says people are not going to clammier for his image anymore sooner than later. There needs to be a transition period between Jordan and who ever is next, and I don’t see that player on the sports landscape right now, and nike is going to need to have some players fill the void for a little while.

Michael Jordan

This first image of Jeter and he’s already almost forgotten at least outside of New York so he isn’t really a placeholder he just has worn Jumpman cleats for the last 10 years or so the first step is to let him, Wade and Melo wear their own silhouette. We all know Jordan, but sooner than you would think the kids wont. I’m not saying get rid of Jordan just expand your brand. This is a perfect chance to transition of the next era of Jumpman.

Derek Jeter

Don’t get me wrong Jordan’s great, and he’s built a cool brand, and people love Jordans. Let’s see where we can go with this. I know this is probably blasphemy to even have Tebow and Jordan in the same article but hear me out. If Tebow is going to be relivant that means he won the starting job in New York, and the team is already a pretty good team, and if he starts and is just not terrible then they’ll more than likely make the playoffs and say that have a running back go crazy and Tebow doesn’t completely blow it. I’m just saying stranger things have happened, Trent Dilford has a Superbowl ring, and he was OK but not Hall of Fame, and I think Tebow could possible be as good as Trent Dilford maybe. If the team wins the superbowl and he is somehow the QB then he will be immortal, He’s got a signature move already, I mean, nike would be stupid not to just have that on the back burner, in the 1 in 50 chance in which that scenario actually happens or something equally unlikely then they’ll be ready.

Tim Tebow

I think that most dynamic players out there now, with the potential to be able to exemplify the silhouette design are Timmy Lincecum and Rajon Rondo. They have distinct body position in their specific sport and both guys are world champions. I feel like no players should even be in the same time article as Jordan unless they have one. I put some of those green shoes on Rondo because not many other people in the league with the NBA Jam look.


Rajon Rondo

Tim Lincecum


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